THE JOURNAL

Build, launch, and sell better

Playbooks on conversion, website strategy, and launching faster — written for founders, agencies, and creators.

Conversion

6 min read

Why Most Startup Websites Fail to Convert Visitors

Traffic is not the problem for most early startups — clarity is. Visitors land, scan for five seconds, and leave because

Conversion

7 min read

7 Landing Page Sections Every SaaS Website Needs

High-converting SaaS pages are not random — they follow a structure that walks a visitor from curiosity to confidence to

Comparisons

8 min read

Framer vs Webflow: Which Is Better for Startups?

Both are powerful, but they optimize for different teams. The right choice depends on how fast you need to ship and who

Comparisons

5 min read

Why Founders Are Moving From Webflow to Framer

A steady stream of founders are migrating, and the reasons are remarkably consistent across teams of every size.

Guides

6 min read

The Website Checklist for SaaS Founders

Before you launch, run your site through the same checklist we use on every Foundry template.

Guides

5 min read

How Consultants Win Clients With a One-Page Website

Consultants rarely need a sprawling site. One sharp page, structured correctly, outperforms a ten-page maze.

Inspiration

9 min read

25 Best SaaS Websites in 2026

We studied dozens of standout SaaS sites this year to find the patterns worth copying.

Roundups

6 min read

Best Framer Templates for Startups

A curated list of templates that help startups launch fast without sacrificing craft.

Guides

6 min read

How Agencies Should Structure a High-Converting Site

For agencies, your website is your strongest pitch — it has to prove taste and make the next step obvious.

Create a free website with Framer, the website builder loved by startups, designers and agencies.